Christina Gahn


You can learn about my research here. My research interests include political parties and party competition, public opinion polls, electoral campaigns and political communication. In my dissertation, I study political targeting and tailoring on social media in multi-party democracies in Europe. 

My work has been published in the European Journal of Political Research and in Party Politics, and is accepted in The International Journal of Press/Politics. 


Peer reviewed publications


In Progress

Cumulative dissertation

In my dissertation, I study how tailoring and targeting drive the success and efficiency of campaign messages of political parties and how and on which issues parties use tailoring and targeting as campaign strategies in multi-party democracies in Europe. I use both observational and experimental quantitative methods, by conducting a factorial survey experiment and a manual content analysis of the Meta Ad Targeting dataset.

The cumulative dissertation consists of the following chapters / papers:

Projects beyond dissertation