Christina Gahn


You can learn about my research here. My research interests include political parties and party competition, electoral campaigns and political communication. In my dissertation, I study political targeting and tailoring in multi-party democracies in Europe. My work has been published in the European Journal of Political Research and in Party Politics, and is accepted in The International Journal of Press/Politics. For a more general audience, I wrote several blogpost and my research was covered by Der Standard, Deutschlandfunk and The House Magazine. 


Peer reviewed publications


In Progress

Cumulative dissertation

In my dissertation, I study how tailoring and targeting drive the success and efficiency of campaign messages of political parties and how and on which issues parties use tailoring and targeting as campaign strategies in multi-party democracies in Europe. I use both observational and experimental quantitative methods, by conducting a factorial survey experiment and a manual content analysis of the Meta Ad Targeting dataset.

The cumulative dissertation consists of the following chapters / papers:

Projects beyond dissertation

Public outreach / Media appearances

Public opinion polls /

These blogposts / media appearances are based on our recent artcile "Should we include margins of error in public opinion polls?" which was published in the European Journal of Political Research. 


Media appearances

Discussed in... 

Election campaigns and voting behavior /
Wahlkämpfe und Wahlverhalten

These blog posts are based on my work at the Austrian National Election Study.