Christina Gahn
Research
In Progress
Dissertation
On target – The success and use of tailoring in targeted campaign messages.
Supervised by Prof. Thomas M. Meyer, PhD and Prof. Heike Klüver, PhD
Current projects / Working Papers
Voter's reaction to targeted campaign messages.
Title changed and abstract currently not available for anonymity.
Presented at MPSA 2022 & EPSA 2022
Are highly targeted campaign ads more successful in election campaigns?
With Simon Kruschinski and Jörg Haßler
Reporting Confidence Intervals in Public Opinion Polls.
Title changed and abstract currently not available for anonymity.
With Werner Krause
Presented at AK Wahlen 2022 & EPSA 2022 & ÖGPW 2022
The perception and evaluation of tailored campaign messages.
With Sanne Kruikemeier, Sophie Lecheler and Lukas Otto
Offline targeting on posters and newspaper ads in Western Europe.
With Tristan Klingelhöfer
Published
Peer-reviewed Publication
Does social media enhance party responsiveness? How user engagement shapes parties’ issue attention on Facebook. 2022. Party Politics. Vol. 28(3) 468–481.
with Laurenz Ennser-Jedenastik, Anita Bodlos & Martin Haselmayer
Data
AUTNES Content Analysis of Campaign Facebook Pages 2017 (SUF edition). 2021. AUSSDA, V1.
with Wolfgang C. Müller, Anita Bodlos, Laurenz Ennser-Jedenastik, Elisabeth Graf, Martin Haselmayer, Lena Maria Huber, Thomas M. Meyer & Verena ReidingerAUTNES Content Analysis of Party Press Releases: 2017 (SUF edition). 2021. AUSSDA, V1.
with Wolfgang C. Müller, Anita Bodlos, Laurenz Ennser-Jedenastik, Elisabeth Graf, Martin Haselmayer, Teresa Haudum, Lena Maria Huber, Thomas M. Meyer & Verena ReidingerAUTNES Content Analysis of Party Press Releases: Cumulative File (SUF edition). 2021. AUSSDA, V1.
with Wolfgang C. Müller, Anita Bodlos, Martin Dolezal, Nikolaus Eder, Laurenz Ennser-Jedenastik, Elisabeth Graf, Martin Haselmayer, Teresa Haudum, Lena Maria Huber, Matthias Kaltenegger, Thomas M. Meyer, Katrin Praprotnik, Verena Reidinger & Anna Katharina WinklerAUTNES Content Analysis of Party Manifestos: 2017 (SUF edition). 2021. AUSSDA, V1.
with Wolfgang C. Müller, Anita Bodlos, Laurenz Ennser-Jedenastik, Elisabeth Graf, Martin Haselmayer, Teresa Haudum, Lena Maria Huber, Thomas M. Meyer & Katharina WurzerAUTNES Content Analysis of Party Manifestos: Cumulative File (SUF edition). 2020. AUSSDA, V1.
with Wolfgang C. Müller, Anita Bodlos, Martin Dolezal, Nikolaus Eder, Laurenz Ennser-Jedenastik, Elisabeth Graf, Martin Haselmayer, Teresa Haudum, Lena Maria Huber, Matthias Kaltenegger, Thomas M. Meyer, Katrin Praprotnik, Anna Katharina Winkler & Katharina Wurzer
Public Outreach
Zurück zu den Grünen?
[Back to the Greens?]
Vienna Center for Electoral Research (VieCER) Blog. 2020.
with Julia PartheymüllerWähler*innen-Wanderungen in Österreich: Ein Rückblick.
[Looking back on shifts of votes in Austria.]
Vienna Center for Electoral Research (VieCER) Blog. 2020.
with Julia Partheymüller, Julian Aichholzer, Verena Reidinger & Lena M. HuberGekaufte Aufmerksamkeit: Facebook-Werbung im Nationalratswahlkampf 2019.
[Paid attention: Facebook ads in the Austrian national election campaign 2019.]
Vienna Center for Electoral Research (VieCER) Blog. 2020.
with Lena M. HuberDie Zukunft der europäischen Integration ist untrennbar mit dem Thema Zuwanderung verknüpft.
[The Future of European Integration is Linked to Immigration.]
ÖGfE Policy Brief, 18. 2018.
with Laurenz Ennser-Jedenastik