Christina Gahn
Research
You can learn about my research here. My research interests include political parties and party competition, public opinion polls, electoral campaigns and political communication.
My work has been published in the European Journal of Political Research, The International Journal of Press/Politics and in Party Politics.
Published
Peer reviewed publications
How much tailoring is too much? Voter backlash on highly tailored campaign messages.
The International Journal of Press/Politics. 2024. Onlinefirst.Single Authored
Should we include margins of error in public opinion polls?
European Journal of Political Research. 2024. Vol. 63(3) 811-1257.with Werner Krause
Does social media enhance party responsiveness? How user engagement shapes parties’ issue attention on Facebook.
Party Politics. 2022. Vol. 28(3) 468–481.with Laurenz Ennser-Jedenastik, Anita Bodlos & Martin Haselmayer
Data
AUTNES Content Analysis of Campaign Facebook Pages 2017 (SUF edition).
2021. AUSSDA, V1.
with Wolfgang C. Müller, Anita Bodlos, Laurenz Ennser-Jedenastik, Elisabeth Graf, Martin Haselmayer, Lena Maria Huber, Thomas M. Meyer & Verena ReidingerAUTNES Content Analysis of Party Press Releases: 2017 (SUF edition).
2021. AUSSDA, V1.
with Wolfgang C. Müller, Anita Bodlos, Laurenz Ennser-Jedenastik, Elisabeth Graf, Martin Haselmayer, Teresa Haudum, Lena Maria Huber, Thomas M. Meyer & Verena ReidingerAUTNES Content Analysis of Party Press Releases: Cumulative File (SUF edition).
2021. AUSSDA, V1.
with Wolfgang C. Müller, Anita Bodlos, Martin Dolezal, Nikolaus Eder, Laurenz Ennser-Jedenastik, Elisabeth Graf, Martin Haselmayer, Teresa Haudum, Lena Maria Huber, Matthias Kaltenegger, Thomas M. Meyer, Katrin Praprotnik, Verena Reidinger & Anna Katharina WinklerAUTNES Content Analysis of Party Manifestos: 2017 (SUF edition).
2021. AUSSDA, V1.
with Wolfgang C. Müller, Anita Bodlos, Laurenz Ennser-Jedenastik, Elisabeth Graf, Martin Haselmayer, Teresa Haudum, Lena Maria Huber, Thomas M. Meyer & Katharina WurzerAUTNES Content Analysis of Party Manifestos: Cumulative File (SUF edition).
2020. AUSSDA, V1.
with Wolfgang C. Müller, Anita Bodlos, Martin Dolezal, Nikolaus Eder, Laurenz Ennser-Jedenastik, Elisabeth Graf, Martin Haselmayer, Teresa Haudum, Lena Maria Huber, Matthias Kaltenegger, Thomas M. Meyer, Katrin Praprotnik, Anna Katharina Winkler & Katharina Wurzer
In Progress
On Targeting / Tailoring
How targeting and tailoring influence the visibility of social media ads in political campaigns.
Title changed for anonymity, under review.
With Simon Kruschinski
Presented at ECPR Joint Sessions 2023 & EPSA 2023
The perception and evaluation of tailored campaign messages.
Title changed for anonymity, under review.
With Jade Vrielink & Sanne Kruikemeier
Accepted for ICA 2025
Examining Ad Delivery Algorithms in the 2024 European Parliament Elections.
With Fabio Votta, Simon Kruschinski, Mads Hove, Tom Dobber, Andrea Cerroni, Linn Sandberg, Ruth Dassonneville, Benjamin Guinaudeau, Jan Zilinsky, James P. Cross and Marton Bene
Accepted for ICA 2025
Parties’ strategies for targeting issue messages in political campaigns.
With Simon Kruschinski
Presented at EPSA 2024
Offline targeting strategies on posters and newspaper ads in Western Europe.
With Tristan Klingelhöfer
Further Research
Parties’ Path to Parliament. The Influential Role of Public Opinion Polls.
Working paper, see here.
With Werner Krause
Presented at EPSA 2024
Gender in the Journals Revisited: A Comprehensive Look at Trends Across Five Decades.
With Michael Imre
Accepted at EPSA 2025
Cheap talk diplomacy? The effect of policy-focus on support for inter-party cooperation.
With Carolina Plescia and Svenja Krauss
Election report of the Austrian 2024 national election.
With Manuel Scharrer, Jana Bernhard-Harrer, Marvin Stecker, Julia Partheymüller