Christina Gahn

Research

You can learn about my research here. My research interests include political parties and party competition, public opinion polls, electoral campaigns and political communication. In my dissertation, I study political targeting and tailoring on social media in multi-party democracies in Europe. 

My work has been published in the European Journal of Political Research, The International Journal of Press/Politics and in Party Politics.

Published

Peer reviewed publications

Data

In Progress

Dissertation

In my dissertation, I study how tailoring and targeting drive the success and efficiency of campaign messages of political parties and how and on which issues parties use tailoring and targeting as campaign strategies in multi-party democracies in Europe. I use both observational and experimental quantitative methods, by conducting a factorial survey experiment and a manual content analysis of the Meta Ad Targeting dataset.

The dissertation consists of three empirical chapters, which I work on also als independent papers:

Projects beyond dissertation